NASSCOM Seminar to Make Websites Do More Business

Yesterday (April 21, 2009), we attended a seminar at NASSCOM on “How to Get More Business From Your Website.”

If you are a professional web developer or if you are an online marketing consultant, you would know what the entire seminar was all about. In a broader perspective, the talk involved a large spectrum of the following:

  • Search engine optimization
  • Website content organization
  • Online and offline marketing strategies
  • Being a good human being for the sake of profit (my deduction.)

It was my first NASSCOM seminar and I had no idea whatsoever as to which segment of population does this seminar cater to. Now, after the event, I have the following personal opinion:

  1. The discussion was more of a checklist refreshment for me. (Personally, if you ask me as a Web Architect, the points he mentioned are almost always addressed in all my designs.) However, it was good to see someone (from Kolkata) speak/think on the same lines as most “professional” developers do. Furthermore, the vibrant oration on the part of the speaker (Mr. Arun Agrawal from eBizIndia,) made the side-dish more palatable.
  2. The discussion was a standard palette of good online marketing and search engine optimization. In fact, when these two points  are addressed and added to the “usability” of the website, a website/service naturally becomes a hit (or a near hit).
  3. I could not comment much on the attendees. Neither were they introduced, nor were they present on any list. However, a good percentage of the crowd appeared as amateur professionals and young entrepreneurs. This is surely a good sign.

Beyond all this, what I can say is that such seminars of NASSCOM need some more of professionalism and hard work in order to catch attention of their members.

2 Replies to “NASSCOM Seminar to Make Websites Do More Business”

    1. Well… in my opinion, all web development company should have someone who does similar SEO and online marketing for their projects.

      In fact, Indian clients should realize the importance of having a professional website.

      Many a time, I have observed that Indian clients dictate a lot as to how his website should look and does so without actual knowledge of web development. The resultant is that the website turns out to be unprofessional and useless.

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